Wil Goolsby

Product Designer

Biography

I got started in design mostly out of curiosity. I had a couple hobbies that I enjoyed making websites for and I was learning a lot about digital interfaces and HCI in order to improve my sites. As my knowledge in that field grew, I became more invested in learning as much as I could about design, mostly from a web design perspective.

In my last semester of college, studying Fine Arts: Design, I secured a job as a web designer for an agency that has since been absorbed. We had a project come in to build a learning management system and that’s when I discovered UI design and really started putting names to the concepts that make up UX design. I found my stride here working on this application and the partner company took notice and I was asked to join as the lead designer for a race event management software. I was working across a lot of the product life cycle at this stage, even teaching myself to code, becoming responsible for all discovery, documentation, design, and implementation of the front end. After this, I joined EAGLE6. I have been with EAGLE6 for nearly 5 years, starting in June of 2015 as a UX researcher focusing on usability, information design & architecture, and user modeling.

Skills

Strategy & vision, Wireframes, Design systems, Accessibility, Interaction design, Information design, Interaction flow map, Storyboarding, Personas, Prototyping, Card sorting, User testing, Design thinking, HTML, CSS, JavaScript

Education

Indiana University Southeast – Bachelor of Arts: Fine Arts

Work Experience

  • EAGLE6

  • Principal Designer

Established a user experience team and process for EAGLE6, a cybersecurity platform used by public sector customers such as the Department of Veteran’s Affairs and the Department of Defense. Performed user research and examined current implementations. Functioned as an evangelist for User Experience and Product Strategy.

  • Developed and implemented a design thinking strategy from early stage through to product launch.
  • Recruited and managed a team of 13 designers to work through a design thinking process, including persona research and usability testing to design EAGLE6 in an agile environment.
  • Led and championed an accessible, 508 compliant design system, using process development, design methods, and component libraries within the company SDLC to provide peak iteration and continuous value throughout the product lifecycle.
  • Product launched with a multi-million dollar contract with a large US government organization.
  • Received and continue to maintain an active Top Secret clearance.
  • Championed accessibility, with a focus on Section 508, and proved compliance in order to obtain an authority to operate for our product with the US government.
  • Facilitated live design and feedback sessions with an agile team and end users.
  • Functioned as a stakeholder for all verticals, providing feedback specific to full product integration and history.
  • Prepared one-off feature designs and mock-ups as needed to support the sales cycle, periodically requiring immediate turn around.
  • Eventure Sports & Firstegg

  • UX/UI Developer
Eventure Sports

Conducted requirements gathering, wrote functional requirements, designed, and implemented an event management multi-client web app platform. Worked through the User Experience process, including user research and usability testing for Eventure Sports.

  • Grew the customer base from 0 customers to 6.
  • Launched a professional (USL) soccer team’s, Louisville City FC, initial season pass registration and announcement website.
  • Worked with a small team of 5 in an agile environment to launch a startup product from conception to launch.
  • Designed, prototyped, and implemented a user interface in Sketch and AngularJS.
  • Participated in several usability tests to improve the user experience and interaction design of the product.
Firstegg

Designed, developed, and maintained custom theme CMS systems for 40+ RV dealers and a small number of Yogi Bear parks. Improved site usability through analytics and user testing to improve the customer experience.

  • Worked as the only web designer implementing custom CMS themes on a DotNetNuke platform utilizing HTML, CSS, and JavaScript.
  • Managed the client experience to ensure that best practices were being followed.
  • Existing customer site upgrades increased dramatically after introducing a small portfolio of newer themes and functionality.
  • Managed the integration and customization of the Property Manager plugin as an implementation of RV inventory tracking.
  • THE HARPETH GROUP

  • WEB DESIGNER

Worked directly with clients in a web agency to deliver a web presence to small businesses. Designed and developed a content learning system for a medical facility to educate and certify their employees. The Harpeth Group experienced growth and was acquired by Firstegg. My transfer to Firstegg was part of the acquisition.

  • Worked as the sole web designer to deliver static websites, email templates, and custom CMS themes.
  • Wrote and gathered requirements and creative briefs with all clients to ensure we were meeting customer needs.
  • Launched more than 10 custom CMS solutions for new clients.
  • Shifted existing customers from legacy platforms to modern implementations of DotNetNuke, which I continued at Firstegg.